My 3rd Week: at Animal:

Best sellers done on Monday – Downloaded the top 10 reports from the online reports system for Retail by value and Retail by Units. The online system used does not allow me to access the Etail report. I have had to contact I.T to be-able to gain access to all reports as a temp for the meantime Kirsten will download the report so I could access the report for the top 10 Etail. On each of the reports the first column of the top 10 all comes through as without a value for TW sales and TW-1 so it is my job to re-enter the formula so this information is shown correct.

On a Monday I download and complete the retail top 10 by value first and once the sheet is done All, Men’s and Women’s top 10's are then picked by me from the samples area and didplayed on a rail ready for the meeting. These are picked and shown in the meeting to get a better understanding of what works for Animal and what each week the customers are buying.

Tues – Met with Kirsten and discussed what I would like to get out of my placement and what jobs she would like me to take on. Discussed about me teaching me how to collate the information for reporting on a Monday and putting the trade pack together for the trade meeting. As Kirsten is going away on holiday throughout my placement for 3 weeks the aim is to have me knowledgeable on the processes for reporting by this time.

Wednesday - Today Kirsten sat down with me and she began running through the different reports that I need to learn. The first report we ran through is the Bits for Monday report which is a report that looks over the margin percentage met that week. It is important to do this report first as the information for other reporting.
The rest of the reports ran in this order.
Bestsellers pictures - as I have mentioned these are the picture sheets showing the amount of sales for the top 10 of each product and are displaying in categories.
Branded Sales Summery - this is a summery of the sales made for the different brands at Animal. Currently there is a jewellery concession Icon and the camera concession GoPro.

Colour Story Summery - this is a break down of the different colour stories found in store and how they are doing for sales in each colour story.
Daily Sales - this is a review over the previous weeks daily sales which is narrowed down into stores and then there is a second Daily sales sheet that is the prediction of the week completed by Nathan.
Category Summery - this is a break down of the categories and then broke down even further to each product type and its an overview of how each category are performing.
Department sales by store, Department sales by store TW-LW-LY & Colour story sales by store - dept sales by store is a break down of sales by store, dep sales by store TW-LW-LY is a comparison against LW sales and LY sales and colour story sales by store is a percentage break down the colour stories in store.
Graph forward sheet - this is always worked to a week in advance as it is a forward sheet to predict the next weeks sales trend.
Weather Sheet -  this a review of the weather for the week so the team can determine if the weather may have an impact on footfall.